Get Green at Viceroy

January 6, 2009 (Los Angeles) – Viceroy Santa Monica encourages resolutions to “go green” in 2009, then shows guests how luxurious their commitment can be with two new eco-business partnerships: GreenBliss EcoSpa and the alternative-fuel car service Econation. In celebration of the new amenities, and their contribution to Kor Hotel Group’s “Second Nature” initiative for environmentally sustainable operations, guests can now enjoy the eco-chic “By the Sea” package designed exclusively for Viceroy, complimentary local transportation with Econation, or, when driving an alternative-fuel vehicle, free parking for their entire stay.

Curatives for the Planet: Through GreenBliss EcoSpa, LA’s original eco-luxury spa service, Viceroy Santa Monica now offers a full menu of treatments for enjoyment in-room or poolside in a cabana, including therapeutic massages, facials and mani-pedi pampering. GreenBliss blends emerging green lifestyle and wellness trends with authentic spa rituals to offer a new approach to inner balance – respect for the planet. Treatments incorporate only products that are 100% natural, organic and sustainably harvested when possible, chemical-free, and procured from local artisans or owner-operated small businesses with fair trade practices. www.greenblissecospa.com

Green Light for Eco-cars: Through Viceroy’s liaison with Econation, guests ordering a chauffeured car will now get green service every time. LA’s alternative-fuel car service was founded to accelerate acceptance of eco-transportation by showing that green rides are as luxurious as any other. All vehicles are black with tinted glass and leather interiors, and feature digital audio/video entertainment, optional wireless Internet and a selection of healthy refreshments. The company’s all-new fleet includes Lincoln Town Cars from the CNG-converted (compressed natural gas) Executive L Series; hybrids like the Toyota Prius, GMC Yukon SUV and Lexus; hydrogen-fuel-cell Equinoxes from GM; clean-diesel Mercedes Bluetec luxury sedans; ethanol-filled and CNG-converted SUVs; and even CNG-converted shuttle buses for groups. www.econation.com

“By the Sea” is Viceroy’s exclusive eco-aware luxury package, designed specially for Viceroy guests. Combining the best of Viceroy, Econation and GreenBliss, it also offers a 20% savings. Package includes:

* One night accommodations in City View Room
* Roundtrip transfer from LAX in a Toyota Prius hybrid, provided by Econation
* Two (2) signature in-room Fusion Massages (a blend of Swedish, Deep Tissue, and Shiatsu techniques combined with essential-oil aromatherapy) by GreenBliss EcoSpa
* In-room breakfast for two from Whist restaurant
* Listing of LA’s farmer’s markets

Total price is $695 for first night, excluding tax and gratuity. Additional nights are $313 each (includes room and breakfast). Valid through December 31, 2009. Based on availability; black-out dates apply.

To show additional support for clean-air efforts, Viceroy also offers complimentary rides with Econation within two miles of the hotel on weekdays, as well as extend complimentary parking to guests driving alternative-fuel vehicles, whether rented or their own.

Eco-curatives and eco-cars – just a few of the hotel’s ongoing efforts to unite city-smart style with responsible living.

For additional information, please contact Hawkins International PR at the numbers listed above. For reservations at Viceroy Santa Monica, please visit viceroysantamonica.com or phone (866) 891-0947. Viceroy Santa Monica is located at 1819 Ocean Avenue in Santa Monica.

About Viceroy Santa Monica
Viceroy Santa Monica is the flagship property of the Los Angeles-based, luxury hotel operator Kor Hotel Group. Named one of the top 15 boutique hotels in the United States by Departures Magazine’s Readers’ Survey, Viceroy is among eleven hospitality endeavors resulting from Kor’s partnership with designer Kelly Wearstler. The hotel’s style combines hints of English colonial with lavish Regency furnishings, updated with modern materials such as Lucite and a bold palette of parrot green, driftwood gray and wavecrest white. Each of the hotel’s 162 guestrooms and suites are appointed with applied moldings, custom armoires, clean-lined bed frames and bathrooms of immaculate marble tile. Expansive executive suites, with full ocean-view balconies, feature one-of-a-kind furnishings, coffered ceilings, and whirlpool tubs with steam shower.

About Viceroy
Viceroy hotels and resorts exemplify a passion for authentic, world-class, visionary design and inventive service. From skyscraping cities to pacesetting playgrounds, every Viceroy destination re-imagines the essence of style and service and inspires discriminating guests and residents to indulge in glamour, reinterpret cultural traditions and redefine their notions of luxury. Current Viceroy properties include Viceroy Santa Monica and Viceroy Palm Springs. Under development are Viceroy Miami, Viceroy Mayakoba in the Riviera Maya on Mexico’s Caribbean coast, Viceroy Snowmass in Colorado, Viceroy China Beach in Vietnam’s central Danang province, as well as Kor’s initial overseas venture, Viceroy Anguilla in the British West Indies.

The official site for the Viceroy brand is viceroyhotelsandresorts.com.

Written by ITKT Media Partners