Fly Now, Paradise Later

SEATTLE — Customers who fly Alaska Airlines or Horizon Air from the Bay Area
between July 1 and Sept. 30, 2009, can earn up to 40 percent off Alaska
Airlines’ new nonstop flights between Oakland, Calif., and the Hawaiian Islands
starting this fall.
To qualify, customers must be a member or enroll in the Alaska Airlines Mileage
Plan and register for the promotion at alaskaair.com/baytoparadise. After that,
any travel on Alaska Airlines or Horizon Air from San Francisco, Oakland, San
Jose, Sacramento and Santa Rosa, Calif., to any Alaska Airlines or Horizon Air
city qualifies for discounts for two passengers off Alaska’s new nonstop
service between Oakland and Hawaii. Two trips equal 20 percent off, three trips
equal 30 percent off, and four or more trips equal 40 percent off. Customers
will receive a minimum of 10 percent off just for registering.
Alaska Airlines will begin four-times-weekly service between Oakland and
Kahului, Hawaii, on the island of Maui, beginning Nov. 9, 2009, and
thrice-weekly service between Oakland and Kona, on the Big Island of Hawaii,
starting Nov. 10, 2009. Earned discounts are valid for travel through March 1,
2010 (holiday blackout dates apply).
In addition, Alaska is offering an introductory fare of $169 each way on the
new flights for reservations made between July 1 and July 31, 2009.
“We invite our Bay Area customers to sample our Hawaii service at prices that
make paradise really affordable,” said Steve Jarvis, Alaska Airlines’ vice
president of marketing, sales and customer experience. “Alaska is the only
airline to offer nonstop service to Kona and Maui from Oakland. In addition,
Alaska and Horizon serve the Bay Area with frequent, daily flights up and down
the West Coast and an attractive frequent flier plan for earning miles to
Hawaii, Mexico and other great resort destinations.”
Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK),
together serve more than 90 cities through an expansive network in Alaska, the
Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in
Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and
Associates 2008 and 2009 North America Airline Satisfaction StudiesSM. For
reservations, visit alaskaair.com. For more news and information, visit the
Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

Discount promotion rules: A qualifying trip is defined as any Mileage
Plan-earning flight from the Bay Area flown July 1 to Sept. 30, 2009.
Redemption travel starts Nov. 9, 2009, from Oakland to Maui and Nov. 10, 2009,
from Oakland to Kona and ends March 1, 2010. Blackout periods for discount
coupons to Hawaii are Nov. 20- 21, 2009, and Dec. 17-20, 2009, and from Hawaii
are Nov. 28-30, 2009, and Jan. 1-4, 2010. Discount must be ticketed by Dec. 31,
2009, for travel
Nov. 9, 2009, through March 1, 2010. Registration is required prior to
passenger’s first qualifying flight in order to receive the discount code.
Promotion valid only on qualifying paid flights originating in Oakland, San
Francisco, San Jose, Sacramento or Santa Rosa between July 1, 2009, and
September 30, 2009.~Flight miles must be credited to passenger’s Alaska
Airlines Mileage Plan account to earn the Hawaii discount code. Offer not valid
on free or award travel. Promotion valid only with flights operated and
marketed by Alaska Airlines and Horizon Air. Please allow four to six weeks for
travel and discount code to be credited. All terms and conditions of the
Mileage Plan program apply. Offer subject to change without notice.

Introductory fare rules: Fare is valid from July 1 through July 31, 2009.
Travel is from Nov. 9, 2009, Oakland-Maui and Nov 10, 2009, Oakland-Kona, and
travel must be complete by March 1, 2010. Blackout periods to Hawaii are Nov.
20-22, 2009, and Dec. 16-28, 2009, and from Hawaii are Nov. 28-30, 2009, and
Dec. 26, 2009-Jan. 6, 2010. Not included in the fare: Airport Passenger
Facility charges of up to $9 (amount depends on itinerary), U.S. Federal
Segment Tax of $3.60 per segment (takeoff and landing) and U.S. Security Fee of
$2.50 per enplanement. Other important information: All taxes and fees shown
are based on one-way travel and may be doubled if traveling roundtrip. Tickets
are nonrefundable but can be changed for a $75 fee when changes are made online
at alaskaair.com ($100 when made through a reservation call center or ticket
counter and $125 when originally booked through a travel agent and changes are
made through a reservation call center or ticket counter) and any applicable
changes in fare. A ticket purchased at a Horizon Air or Alaska Airlines airport
location or through a reservation call center will cost $15 more per person
than the advertised fare. Seats are limited and may not be available on all
flights or all days. All fares, taxes and fees are in U.S. dollars and are
subject to change without notice, and other restrictions apply. A $15 charge
will apply to the first checked bag. A second bag may be checked for $25.
Additional fees apply to check more than two bags or overweight or oversized
items. See checked baggage policy at alaskaair.com for more details.